Home Town Drive-In: Social Media Marketing Internship
Home Town Drive-In Restaurant
Strong Creativity Skills
Situation: Social Media Marketing Internship at HomeTown Drive-In.
Task: Create, refine and present a high quality social media post weekly.
Actions: Create a list of creative digital marketing ideas, meet with Brandon Cook (General Manager), discuss implementation, post samples, refine them, present them through the company's Facebook, Twitter and Instagram channels, respond to inquires and measure their reach.
Results: Able to:
Task: Create, refine and present a high quality social media post weekly.
Actions: Create a list of creative digital marketing ideas, meet with Brandon Cook (General Manager), discuss implementation, post samples, refine them, present them through the company's Facebook, Twitter and Instagram channels, respond to inquires and measure their reach.
Results: Able to:
- Create a strategic digital marketing campaign
- Gather and apply constructive feedback
- Systematically analyze statistical information
- Increase HomeTown Drive-In's profits by 5.9%
Mother's Day Flyer Marketed via Facebook, Twitter, and Instagram (101 People Reached / 7 Engagements)
Business Hours Poster Marketed via Facebook, Twitter, and Instagram (301 People Reached / 42 Engagements)
Meet Hometown's General Manager Marketed via Facebook, Twitter, and Instagram (521 People Reached / 43 Engagements)
Happy Memorial Day Flyer Marketed via Facebook, Twitter, and Instagram (113 People Reached / 4 Engagements)
The Mama Bear Ad Marketed via Facebook, Twitter, and Instagram (975 People Reached / 67 Engagements)
Raspberry Days Flyer Marketed via Facebook, Twitter, and Instagram (100 People Reached / 8 Engagements)
List of Creative Digital Marketing Ideas:
Post Information about...
- Mother's Day special (date, time, food specials, prices, etc.). I saw a previous post that said 'mothers eat free.' **Time-sensitive.
- Meet HomeTown's General Manager - Brandon Cook (include a picture and brief overview/story about him, etc.).
- A Business Hour poster (use yellow to enforce the brand's color).
- Online Ordering Option via the company's website - HTBearLake.com (sign up, emphasize discounts, etc.).
- Do you recommend HomeTown Drive In option and invite past, current, and potential customers to click on 'yes.'
- The company's full menu display and ask for customers to comment on their favorite food item and why.
- The over the rim raspberry shakes. Interestingly enough, I did not see many shake pictures while auditing the company's social media channels!
- #TheBigMike. A challenge of eating a big burger. Trifecta (3/4 pound burger).
- Celebrating Memorial Day - honoring all who have served our country.
- Brief history behind the business, create a webpage on company website called 'OUR STORY' market it through their social media channels, and answer inquires about it.
- Thanking everyone for their business and inviting them to post their favorite memory of the season.
NOTE: The theme revolves around the food, which is simple but effective. Notice the absence of COVID 19 from these ideas. I feel it best to post our weekly posts at 5:00 PM. All posts should have decisive invitations to act, thus building our online presence.